Filed under: Company News , Boeing On Dec. 13, 2011, aerospace giant Boeing ( BA ) announced its biggest ever (at the time) firm order — a mammoth 150-plane order for 737 MAX jetliners to discount airline Southwest ( LUV ). When combined with a purchase of 58 run-of-the-mill 737s, news media touted the deal as adding $19 billion to Boeing’s top line, with Boeing’s $100 million-apiece MAX jet providing the bulk of the winnings
Here is the original:
Psst! Buddy! Want to Buy an Airplane … Cheap?